Nish Samantray is the Co-Founder and Co-CEO of Arrae, a wellness brand that creates all natural solutions for your wellbeing. 

Samantray led Arrae to achieving $1M in sales during their first year and a projected revenue of over $10M last year. 

He has a formal education in engineering and strong background in entrepreneurship, sports and volunteerism. 

Before launching Arrae in 2019, Samantray was a Principal Product Manager at Paytm, Lead Product Manager at Freshii, and Technical Product Manager at Scotiabank. 

He is a creative, big picture thinker, energized by new challenges, devoted to analytical investigation and structured thinking as a foundation for unbridled creativity. 

In This Conversation We Discuss:

• [00:00 ] Intro
• [01:15 ] What are Arrae products?
• [01:33 ] How the idea of Arrae came up
• [03:13 ] From idea to a product
• [05:42 ] How Arrae found their customer
• [07:29 ] Knowing the branding before launching
• [08:57 ] Arrae’s Go-to-market strategy
• [10:30 ] Why Nish decided to focus on just one channel
• [11:45 ] Sponsor: Electric Eye electriceye.io
• [12:05 ] Sponsor: Mesa apps.shopify.com/mesa
• [12:53 ] Sponsor: Loop loopreturns.com/honest
• [13:46 ] Sponsor: Klaviyo klaviyo.com/honest
• [14:34 ] How much was Arrae gifting to influencers
• [14:56 ] Why Nish decided to commit to influencers
• [16:43 ] Did Arrae change its strategy after its success?
• [18:39 ] Arrae’s scaling phase strategies
• [20:24 ] Customer service and sales
• [21:29 ] Using data to your advantage
• [22:46 ] Arrae’s marketing mix
• [24:16 ] The marketing strats need to work together
• [25:25 ] Nish’s thoughts on last touch attribution
• [26:30 ] Things going wrong is a sign of success
• [27:28 ] Building a business is always difficult
• [28:14 ] Where to find Arrae

Resources:

• Subscribe to Honest Ecommerce on Youtube
• A 100% natural wellness brand which empowers women to feel their best so they can be their best arrae.com
• Connect with Nish linkedin.com/in/nishantsamantray
• Scale your business with electriceye.io
• Download Mesa at the Shopify App Store apps.shopify.com/mesa
• Sponsor: Loop loopreturns.com/honest
• Get started with a free account at klaviyo.com/honest

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